Arsenal
West Ham United
England
Cavalry FC
Baller League
NDL FC
TST
CPL
Arsenal
West Ham United
England
Cavalry FC
Baller League
NDL FC
TST
CPL

Half a Yard · Development. Opportunity. Football.

Develop players.
Build talent.

Small details. Bigger football.

Your game. Your next step.

What does
your game need?

Pick the areas you want to develop. We will build the conversation around you.

Choose one or more development areas

Start with the detail

Your next step starts here.

Select a focus to see how it connects to your development. There is no score and no one-size-fits-all plan.

Your selections carry into the coaching enquiry. No personal details are needed here.

The work behind the player

The Half
a Yard
method

Small details. Repeated with purpose. Carried into the game.

  1. 01

    ASSESS

    Start with your game

    We look at your role, current habits and the situations you want to handle better.

  2. 02

    IDENTIFY

    Find the detail that matters

    Agree one or two priorities. A clear focus makes every repetition more useful.

  3. 03

    TRAIN

    Turn the detail into an action

    Position-specific practice connects body shape, timing and technique to a realistic picture.

  4. 04

    REPEAT

    Build a reliable habit

    Repeat with variations, feedback and pressure. The aim is an action you can trust.

  5. 05

    PERFORM

    Take it into the game

    Review how it transfers to matches, then set the next development target.

01FIRST HAND

Academy and professional football perspective

02POSITION SPECIFIC

Work linked to the player's role and match actions

03FOOTBALL NETWORK

Players, creators and specialists for real briefs

Jordan Antonio Brown playing professional football

Half a Yard Finishing

The finish starts before the shot

Focused work on movement, first touch, finishing and the decisions that shape match impact.

Jordan Antonio Brown speaking during the On the Bench podcast

Half a Yard Talent

Football people for the right brief

A curated network for productions, campaigns, tournaments and creator-led formats.

From the first touch to the next target

Inside a Half
a Yard session

Jordan Antonio Brown coaching a player during a Half a Yard session

Coaching detail. Applied to your development.

01 / 06

Your starting point

A conversation about your position and goals, followed by observation of the actions that matter.

Coaching feedback

Detail that
makes a difference.

Feedback from player development and camp sessions. These are summaries of the feedback shared with Jordan.

Talent feedback

The right people.
The right doors.

Feedback from creators, players and people connected through Half a Yard Talent.

People. Projects. Connections.

Real people.
Real work.

Footballers, creators and specialists. Here are some of the connections and opportunities Half a Yard has helped make happen.

Fejiri pictured with Niko at the NDL shoot

Football content

Fejiri

NDL · Niko

Connected Fejiri with an NDL shoot alongside Niko, creating an opportunity to bring his football skills to the NDL channel.

Hafed Al-Droubi in his SDS FC goalkeeper shirt

Football

Hafed Al-Droubi

SDS FC · Baller League UK

Helped Hafed get into Baller League and become SDS FC’s number-one goalkeeper.

Karel Prince pictured at DR Sports

Football media

Karel Prince · Mr HMRC

DR Sports & AFTV

Connected Karel with DR Sports and AFTV, bringing his football personality to new platforms.

Explore all people & projects

From the touchline

Useful football detail. Real opportunities.

Your next half a yard

Better detail.
A clearer direction.

Tell us where you are now. Let’s work on what comes next.

Start your development

Quick answers

Frequently asked questions

What is Half a Yard?

Half a Yard is a football platform led by Jordan Antonio Brown, combining specialist striker coaching with football talent and opportunity services.

Where is Half a Yard coaching based?

In-person coaching is based at Burnham Football Club in Buckinghamshire, with selected online support available more widely.

Who leads Half a Yard?

Half a Yard is led by former professional footballer Jordan Antonio Brown.

Start your development